Provides business professionals and students with a concise, intensive introduction to current concepts, methods, and data in demography and demonstrates how to use them in a competitive business environment.It also may involve the compilation of demographic data appropriate to the industry under study. A short discussion of the use of demographic data in profiling a market area is presented in Box 3.3. Customer data constitute the type ofanbsp;...
|Title||:||Demography for Business Decision Making|
|Author||:||Louis G. Pol, Richard K. Thomas|
|Publisher||:||Greenwood Publishing Group - 1997-01-01|