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This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy-to-use guidebook covers applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.This wide range in market valuations clearly indicates that not all markets are valued the same even when population size differentials are-accounted for. ... Improving Cellular Market Area Valuation with Demographic Data Figure 7 .

Author:Hallie J. Kintner
Publisher:Rand Corporation - 1994


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