Darwinian Fitness in the Global Marketplace

Darwinian Fitness in the Global Marketplace

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Darwinian Fitness in the Global Marketplace discusses how global business competition is undergoing a dynamic shift consistent with the Darwinian theory of evolution. Globalisation has allowed free entry and exit for firms in the marketplace that has caused congestion of firms at vertical (products- and services-led) and horizontal (geographic) business platforms. Thus, small firms struggle for their existence in the marketplace, while firms that demonstrate strength for survival stay as the fittest among the competing firms. This volume discusses new concepts related to the efficiency and effectiveness of competitive strategies required by firms to survive in the global marketplace. The discussions in this book are built around the competitive frameworks based on systems thinking and delineate insights analysing the extensive survey of literature on the subject. The author provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics that will interest students and working managers.adopted by multinational companies is applying various listening tools to obtain information about customersa#39; needs, preferences, and ... while another is to identify salient activities for managing customer perception and satisfaction.11 Customer services efficiency Many firms are developing ... Vertical integration, physical facilities, even a seemingly superior product no longer assures a competitive edge.

Title:Darwinian Fitness in the Global Marketplace
Publisher:Palgrave Macmillan - 2012-11-16


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