Customer Value Generation in Banking

Customer Value Generation in Banking

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The banking sector is undergoing a process of fundamental transformation a€“ mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st centurya€™s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the a€˜Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.A course in microeconomic theory. New York. ... JCB Mohr: Tu Iˆbingen. Nefiodow, A. ... Retrieved May 5, 2015, from ch/user_content/ editor/files/svcs_adv/pwc_profitable_growth_e[1].pdf Rappaport, A., aamp; Klien, W. ( 1998).

Title:Customer Value Generation in Banking
Author:Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
Publisher:Springer - 2015-07-17


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