Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.
|Author||:||Frederick C. Van Bennekom|
|Publisher||:||Customer Service Press - 2002-01-01|