Customer Satisfaction Evaluation

Customer Satisfaction Evaluation

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This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.In general, business organizations use the Internet to provide special services to their customers (productsa#39; information, orders, ordersa#39; information, billsa#39; tracking, etc.) as well as to conduct satisfaction surveys (Sterne, 1996). Web-basedanbsp;...

Title:Customer Satisfaction Evaluation
Author:Evangelos Grigoroudis, Yannis Siskos
Publisher:Springer Science & Business Media - 2009-11-07


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