This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.In general, business organizations use the Internet to provide special services to their customers (productsa#39; information, orders, ordersa#39; information, billsa#39; tracking, etc.) as well as to conduct satisfaction surveys (Sterne, 1996). Web-basedanbsp;...
|Title||:||Customer Satisfaction Evaluation|
|Author||:||Evangelos Grigoroudis, Yannis Siskos|
|Publisher||:||Springer Science & Business Media - 2009-11-07|