Customer Relationship Management using Business Intelligence

Customer Relationship Management using Business Intelligence

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This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Management (CRM). It provides a comprehensive resource for understanding and implementing Enterprise Resource Planning (ERP) and BI solutions within the organisational context. It provides an in-depth coverage of all key areas relating to the implementation of ERP and BI systems. It provides unique practical guidance on implementing ERP and BI strategies as formulated by the author and a range of academic practitioners and industry experts. Importantly, it demonstrates how these systems can be implemented in a real-world environment and in a way that provides strategic alignment that is compatible with the strategic vision of the organisation. The author presents a a€œBI Psychology Adoption Modela€ which represents new and innovative thinking in relation to how employees within organisations react to the introduction of new technology within the workplace.SAP Phase 4-Final Preparation | 1 || 2 ||. 10|| 11 12||13 14|15 16 |17|18 |19 2021 | 22 23 24 Define end user documentation requirements Write end user documentation ... development plan || | || Prepare end user d ion develop plan Conduct end user documentation and training workshop Create end user training materialsanbsp;...

Title:Customer Relationship Management using Business Intelligence
Author:Graham Sturdy
Publisher:Cambridge Scholars Publishing - 2012-11-15


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