Cingulara#39;s approach has been remarkably successful. In only four months, it achieved 59 percent brand awareness in its initial target market area. As of this writing, Cingular Wireless is the second largest wireless company in the United States, anbsp;...
|Title||:||Customer Experience Management|
|Author||:||Bernd H. Schmitt|
|Publisher||:||John Wiley & Sons - 2010-07-09|