Using real-life examples, qCustomer Chemistryq presents a systematic blueprint for identifying top-line, value-added customers and then focusing marketing efforts on them--increasing incremental profits while decreasing the time and money wasted on marginal customers.How to Keep the Customers You Want-- and Say aquot;good-byeaquot; to the Ones You Dona#39;t Mary Naylor, Susan Greco ... Proactively pursue employees who excel at customer service. With the ideal employee ... Rehearsing conversation starters.
|Author||:||Mary Naylor, Susan Greco|
|Publisher||:||McGraw Hill Professional - 2002|