As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationAs financial and marketing performance.Adkins (2005) holds a different perspective claiming that CRM can appear in many different guises. ... CRM can also be implemented to trigger donations through trial, application or signing up to a product or services and through usage . ... Charge against Hunger programme (Bradley, 1995), BMW 3 series, BMW 1 series and Mini Cooper trials and Ayia Skepi foundation (Papasolomou aamp; Kitchen , 2011).
|Title||:||Customer-Centric Marketing Strategies: Tools for Building Organizational Performance|
|Publisher||:||IGI Global - 2012-11-30|