Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.Thomas McNamee, Alice Waters and Chez Panisse (New York: Penguin, 2008), Kindle location 253. 32. Jack Shelton, quoted in ... For information on urban games, see Ed Grabianowski, aHow Urban Gam- ing Works, a How StuffWorks, n.d., anbsp;...
|Author||:||Grant David McCracken|
|Publisher||:||Harvard Business Press - 2012|