The bible for bringing cutting-edge products to larger marketsanow revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycleawhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsathere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.Or if the newFord Fusionis the Energi model, which uses electricity instead of gasoline, orif the new sight improvement offerwere ... withthe installed baseof Microsoft applications, but its atilesa interface requires userstolearna wholenew set of conventions. And Forda#39;s hybrid Fusion, unlike its Energi model, canleverage the existing infrastructureofgasstations, but it does ... All these, like the special washing instructions for certain fabrics, the special street lanes reserved for bicycle riders, theanbsp;...
|Title||:||Crossing the Chasm, 3rd Edition|
|Author||:||Geoffrey A. Moore|
|Publisher||:||Harper Collins - 2014-01-28|