CROSSCURRENTS: CULTURES, COMMUNITIES, TECHNOLOGIES is a combined print and online text/webtext designed to provide readings and activities that allow students not only to critically examine mass culture and the media that circulates it but also to engage rhetorically with electronic communication, presentation, and web-authoring and digital imaging technologies. CROSSCURRENTS is available as a full-color printed text and as an electronic text with additional links to YouTube and websites chosen by the authors to extend the conversation and learning experience. CROSSCURRENTS represents the first in a new generation of texts that doesnat make instructors choose between teaching traditional rhetorical concerns and helping students develop as writers and readers of electronic media. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.This paper reports on the effectiveness of advertisements that use rhetorical devices compared to advertisements that do not. ... For example, the current Benson Sc Hedges Cigarette campaign employs the rhetorical figure, personifica aanbsp;...
|Title||:||Cross Currents: Cultures, Communities, Technologies|
|Author||:||Kris Blair, Robin Murphy, Jen Almjeld|
|Publisher||:||Cengage Learning - 2013-01-01|