CRM in Action

CRM in Action

4.11 - 1251 ratings - Source

Written in Dr. Wonga€™s vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action a€œThis book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.a€ a€”Ekaterina Leonova, Sweden a€œReaders will gather from Dr Wonga€™s experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.a€ a€”Hoo Chee Wai, SingaporeTake the top Japanese car manufacturers as example; they only make use of two brands to serve its segments. ... its discount carrier, Tango, into just a fare class, whereas Ford has decided to discontinue manufacturing the Mercury brand from October 2010. A GM vehicle owner will be aware that the company has ceased manufacturing many brands including Hummer, Oldsmobile, Pontiac, and Saturn.

Title:CRM in Action
Author:Dr. Ken K. Wong
Publisher:iUniverse - 2011-01-27


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