CRM at the Speed of Light

CRM at the Speed of Light

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Because implementing CRM solutions can take years, cost millions and requires major restructuring, this volume offers an overview, explanations and recommendations for different kinds of businesses and organizations.Conceptually, one important reason for CRM is real-time (or near real-time) response to the constantly liquid shifting of ... For example, in order for Oracle to deliver Oracle CRM effectively, they had to convert their Oracle 8.0 database so it ... The most prominent three are: SAP With the release of SAP version 3.0 of their CRM product, they have integrated the ... This is still hybrid architecture, but adds a unified Web portal with an open architecture (the Unification Framework) to the mix.

Title:CRM at the Speed of Light
Author:Paul Greenberg
Publisher:McGraw-Hill Osborne Media - 2002


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