Creative Strategy in Advertising

Creative Strategy in Advertising

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CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.When you think of Coca-Cola, you probably think of soda, but you probably also think of the color red. ... For example, Glidden and Home Depot partnered in 2006 to offer a€œTeam Colors, a€ a collection of licensed paint colors that are exact matches to the colors of professional ... If the answer is a€œyes, a€ the company or brand is doing a good job projecting its identity onto its architecture and interior design.

Title:Creative Strategy in Advertising
Author:Bonnie Drewniany, A. Jewler
Publisher:Cengage Learning - 2007-04-23


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