Creative Industries

Creative Industries

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qTo explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the qoptionq form of contract is so prevalent; and why even savvy producers get sucked into making qten-ton turkeys, q such as Heaven's Gate.q--Jacket.Patrick M. Reilly, aquot;Bertelsmanna#39;s Bantam to Punish Stores That Sell Its Books before Release Date, aquot; WSJ, Aug. ... indirectly by the still-higher return rates ( around 40 percent) of these other mass merchandisers, who handle only best- sellers.

Title:Creative Industries
Author:Richard E. Caves
Publisher:Harvard University Press - 2000


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