Creating Breakthrough Products

Creating Breakthrough Products

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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the qFuzzy Front Endq of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.Instead of trying to market a car as new that is mostly filled with re-built parts, they would provide the car as a service just as ... Bosch, an international company, makes automotive equipment, navigation systems, home appliances, industrialanbsp;...

Title:Creating Breakthrough Products
Author:Jonathan Cagan, Craig M. Vogel
Publisher:FT Press - 2002


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