Corporate Culture

Corporate Culture

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Corporate Culture explains how culture is a key driver or determinant of the qbottom lineq and why it is the ultimate source of sustainable competitive advantage in organizations.The culture at Ford Motor Company in the late 1960s and 1970s is a good illustration of a dysfunctional culture. ... In contrast, the Four Seasons Hotel chain is a good example of a strong, functional culture with respect to customer service.

Title:Corporate Culture
Author:Eric Flamholtz, Yvonne Randle
Publisher:Stanford University Press - 2011-04-08


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