In 1997, DVD was introduced to the American public, beginning the fastest diffusion of any consumer electronics product in history. In this dissertation, I show how DVD, via favorable conditions in industry, technology, culture, economics, and the regulatory environment, replaced existing home video and computing technologies while transforming home entertainment. I analyze how DVD was successfully developed and commercialized by member firms in the filmed entertainment, consumer electronics, and computing industries from 1994-2002. I demonstrate how a new industry developed around DVD through unprecedented cooperation between these three industries.Warner Home Video planned to use its website to supplement print and television campaigns, teaming with Toshiba to ... demonstrations along with print and television ads featuring DVD as the centerpiece of a Sony home theater systemanbsp;...
|Title||:||Convergent Hollywood, DVD, and the Transformation of the Home Entertainment Industries|
|Author||:||Bryan Robert Sebok|
|Publisher||:||ProQuest - 2007|