The NEW Rulebook for Entrepreneurial Success Whatas the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of todayas most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, itas about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. Itas a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. Itas a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazineas list of fastest growing private companies for three years straight. Itas also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and youall be able to sell pretty much anything you want. Todayas markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. Itas the best way to build a solid, long-lasting business positioned for todayas content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of todayas most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: ac The aSweet Spota: Identify the intersection of your unique competency and your personal passion ac Content Tilting: Determine how you can atilta your sweet spot to find a place where little or no competition exists ac Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) ac Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers ac Diversification: Grow your business by expanding into multiple delivery channels ac Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, youall be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether youare seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the worldas largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzias book Epic Content Marketing was named one of Fortune magazineas Five Must Read Business Books of the Year.Snapchat/WeChat Apps/Push Notifications GroupTexting Social DM Voice Marketing Mobile E-mail Mobile Email SMS SMS + MMS IM IM E-mail Email Events Events Direct Fax Direct Fax Direct Mail Direct Mail Telephone Telephone 2000sanbsp;...
|Title||:||Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses|
|Publisher||:||McGraw Hill Professional - 2015-09-04|