Contemporary Strategy Analysis and Cases

Contemporary Strategy Analysis and Cases

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NEW! Combined Text a Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website Contemporary Strategy Analysis 7th Edition is also available in a text only version a€“ ISBN: 9780470747100on the number of other users of that product. ... In the case of wireless telephone service, it doesna#39;t matter (as far as network access is concerned) whether I purchase service from ATaamp;T, Nextel, or T-Mobile ... I choose to drive a Ford Focus rather than a Ferrari Testarossa because I know that, should I break down 200anbsp;...

Title:Contemporary Strategy Analysis and Cases
Author:Robert M. Grant
Publisher:John Wiley & Sons - 2010-04-05


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