Contemporary Marketing, Update 2015

Contemporary Marketing, Update 2015

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CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.As the second-largest industry in the United States by number of establishments as well as number of employees, the retailing structure supports a large ... Examples include Bergdorf Goodman, Neiman Marcus, Nordstrom, and Dillarda#39;s. ... Another category differentiates retailers by the services they provide to customers.

Title:Contemporary Marketing, Update 2015
Author:Louis Boone, David Kurtz
Publisher:Cengage Learning - 2014-01-01


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