Contemporary Marketing 2011

Contemporary Marketing 2011

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Over the years, Boone and Kurtza€™s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Consumers can also choose from the iPod Shuffle and iPod Nano, among others. 28 Cash cows command high market ... and production capacity, the firm can use this cash to finance the growth of other SBUs with higher growth potentials.

Title:Contemporary Marketing 2011
Author:Louis Boone, David Kurtz
Publisher:Cengage Learning - 2010-01-01


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