Consumption in China

Consumption in China

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Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the worlda€™s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates Chinaa€™s consumers, and what challenges they face as more aspects of everyday life become commoditized.How Chinaa#39;s New Consumer Ideology is Shaping the Nation LiAnne Yu. economic ... Building guanxi is not a new practice in China. Even under Mao ... Much more so than in the USA, phones are thought of as fashion accessories, items that adorn the body. When I first ... Zhu Long, the Apple enthusiast we met in the chapter on Spaces, said: a€œApple represents science and technology innovation. By usinganbsp;...

Title:Consumption in China
Author:LiAnne Yu
Publisher:John Wiley & Sons - 2014-11-05


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