Consumer Research

Consumer Research

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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer researchMorris B. Holbrook DIVIDED TIME: WEST AND EAST During the summer of 1994 , quite unexpectedly, my wife Sally and I ... When we returned to Hemlock Farms that spring, we immediately realised that our vacation home in the mountains badly needed reconstruction. ... In Montauk, we spent time taking Walking on the edge: a stereographic photo essay on verge of consumer research Morris B Holbrook.

Title:Consumer Research
Author:Stephen Brown, Darach Turley
Publisher:Routledge - 2005-06-23


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