Consumer Behaviour in Canada

Consumer Behaviour in Canada

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affairs became less pressing relative to other problems requiring activation and a decision. ... of a featured TV set, accompanied by a picture, caught his attention: Toshiba 48cm aquot;Blackstripeaquot; Colour TV Simpsons Price, each $649 1. ... A second important product attribute was worry-free operation for a long time, because Peter considered himself too busy to look after TV repairs if the set broke down.

Title:Consumer Behaviour in Canada
Author:Gurprit Singh Kindra, Michel Laroche, Thomas Edward Mueller
Publisher:Scarborough, Ont. : Nelson Canada - 1989


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