CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for todayas business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in todayas corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, a picture of a hand holding the that are atop of mindaquot; or more credit- card-sized iPod Nano is vivid ... Marketers can identify important goals that guide the choice process for consumers and can then position their offerings in theanbsp;...
|Author||:||Wayne D. Hoyer, Deborah J. MacInnis|
|Publisher||:||Cengage Learning - 2008-12-23|