For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todayas business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.These websites have become a#39;gold minesa#39; for businesses, e.g. mobile phone companies, advertising their products in order to reach specific targets ( Dembosky, 2012). ... At the end of March 2013, Samsung had half of the ten best- selling smartphone models (Withers, 2013). ... organise competitions and events, giveaway promotional codes or any offers, allowing them to remind themselves in the newsanbsp;...
|Title||:||Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities|
|Publisher||:||IGI Global - 2014-10-31|