Competitive Success, How Branding Adds Value

Competitive Success, How Branding Adds Value

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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurementThe Apple iPod brand offers iPod Touch, iPod Nano, and iPod Shuffle as modifiers, each with different capabilities and ... Cherry Vanilla Danone Activia, Danone Vitalinea Toyota Camry, Toyota Corolla, Toyota Prius Kellogga#39;s Rice Krispies, anbsp;...

Title:Competitive Success, How Branding Adds Value
Author:John Andrew Davis
Publisher:John Wiley & Sons - 2010-03-08


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