In today's marketplace firms have to become specialized in specific technological aspects in product development due to intensifying competition. Further, the increasing complexity of offerings make firms become more dependent on other value-chain contributors such as providers of complementary and component technologies. Therefore, in addition to the inherent market appeal of a product, a successful introduction may depend on the firm's interactions with suppliers and even qcompetitorsq. These interactions with other firms in the marketplace present a unique set of challenges to firms. In this dissertation, we explore how a firm's approach to interacting with supply chain partners and/or competitors may depend upon how its product provides value to consumers.For example, the battery of the first generation iPod nano is soldered to the main board and in the design of fifth generation iPods the battery is attached to a metal plate. The battery is not designed to be replaced by the user. On the other hand, anbsp;...
|Title||:||Competition and Collaboration Issues in Technology Development and Deployment|
|Author||:||Sadik Sinan Erzurumlu|
|Publisher||:||ProQuest - 2007|