Competing on the Edge

Competing on the Edge

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In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.The emphasis is on schedules, planning milestones, and job descriptions. Often, however, scant attention is paid to the products and services themselves. Initially, this focus on ... In the 1990s, the company ran into trouble with its flagship Mercedes line. The firm was regarded by ... was rare and slow. For example, the decision to introduce the C-class took seven years, a glacial pace when comparedanbsp;...

Title:Competing on the Edge
Author:Shona L. Brown, Kathleen M. Eisenhardt
Publisher:Harvard Business Press - 1998


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