This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.Pro-persuasion and pro-top-down biases 55 Pro-mass media and pro-literacy biases 58 In-the-head psychological constraints to development 59 External socio-economic constraints on development 60 Challenges for the 21st century 63anbsp;...
|Title||:||Communication for Development in the Third World|
|Author||:||Srinivas R Melkote, H Leslie Steeves|
|Publisher||:||SAGE - 2001-12-14|