Communicating Risks and Benefits

Communicating Risks and Benefits

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Provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals.An Evidence Based Usera#39;s Guide Baruch Fischhoff Noel T. Brewer, Julie S. Downs, Food and Drug Administration (U.S.), ... low tire pressure warnings sound off driving to work; signs saying aquot;danger a€“ do not enteraquot; block construction sites; andanbsp;...

Title:Communicating Risks and Benefits
Author:Baruch Fischhoff
Publisher:Government Printing Office - 2012-03-08


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