BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.A results service is provided where rugby results can be sent to 02 customers phones. Such additional actions help to consolidate the benefits that can be gained from major sponsorships. Early in 2005, O2 recognized that consumersa#39; serviceanbsp;...
|Title||:||CIM Coursebook Marketing Communications 07/08|
|Author||:||Chris Fill, Graham Hughes|
|Publisher||:||Routledge - 2013-05-13|