CIM Coursebook 07/08 Marketing Management in Practice

CIM Coursebook 07/08 Marketing Management in Practice

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.The following case study from Toshiba demonstrates its integrated approach to marketing. ... manuals and service information as well as enabling consumers to purchase accessories including Portable DVD ... make it easier for consumers when they are looking to buy their next Television or Digital Audio Video player.

Title:CIM Coursebook 07/08 Marketing Management in Practice
Author:John Williams, Tony Curtis
Publisher:Routledge - 2012-05-23


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