CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.Ford provides a full range of vehicles from town run-abouts (Ka) to premium brands (e.g. Jaguar a€“ owned by Ford) to satisfy a range of ... Within each car type there are many variants (e.g. petrol or diesel; manual gears or automatic transmission; range of colours for interior trim ... A key issue will be the lifetime cost of ownership: o Cost of purchase o Cost of running (includes such factors as ... Place = Convenience A local place to test-drive the vehicle and for servicing and repair later.

Title:CIM Coursebook 07/08 Marketing in Practice
Author:Tony Curtis
Publisher:Routledge - 2012-05-23


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