CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key conceptsAreas/aspects covered by such reviews include, for example: Evidence of market and customer research Co-ordination between functions based on customer needs ... marketing effectiveness instrument is contained in P. Kotler (2001) Marketing Management, 8th edition, pp. ... Use these questions to prompt your thoughts about the key steps in growing a marketing culture: o Is senior management in theanbsp;...

Title:CIM Coursebook 03/04 Marketing Fundamentals
Author:Frank Withey
Publisher:Routledge - 2013-05-13


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