With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organizationas other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PRas foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Preparing Written Tactics ac All of the preceding media require particular formats and styles. ... cost of production quite high, so practitioners who hope to use PSAs must plan well ahead and work with community service directors in the media to get placements. ... letters to the editor media alert (media annual report backgrounders blogs (web logs) boilerplate brochures confirmation letter corporate-imageanbsp;...
|Title||:||Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach|
|Publisher||:||Cengage Learning - 2011-08-12|