Cause a Disturbance

Cause a Disturbance

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If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knowsa€”and everyone talks abouta€”how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, a€œTherea€™s a big difference between an occasional spark of innovation and an eternal flame.a€ But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% RuleAr: a straightforward philosophy that drives you to constantly ask a€œWhata€™s the next 10%? Whata€™s the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?a€ Cause a disturbance in the way you think about innovation as you open your mind to the possibilitiesa€”and simplicitya€”of being innovative every day!Hyundai now provides a multimedia tablet as an ownera#39;s manual instead of the traditional printed book. What a great way to exemplify innovative thinking and reinforce its brand at a touch point that has remained the same for decades. Now anbsp;...

Title:Cause a Disturbance
Author:Ken Tencer, John Paulo Cardoso
Publisher:Morgan James Publishing - 2013-10-15


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