Casing a Promised Land, Expanded Edition

Casing a Promised Land, Expanded Edition

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H. L. Goodalla€™s ground-breaking study of what people do with symbols and what symbols do to people explores the lives led by people in organizations. His narratives take on the form of six detective mysteries in which the narrator figures into the plot of the intrigue and then works out its essential patterns. In the first mystery, qNotes on a Cultural Evolution: The Remaking of a Software Company, q Goodall looks at the transition of a Huntsville regional office of a Boston-based computer software company where the lives and social dramas of the participants reflect the current state of high technology. The second essay and perhaps the most insightful, qThe Way the World Ends: Inside Star Wars, q penetrates the various defenses of the Star Wars command office in Huntsville to discover its secrets and surprises. Goodall shows how media, technology, fear of relationships, and symbolic images of the future unite into the day-to-day operations of people who believe they are responsible for the outer limits of our nationa€™s defense. qLost in Space: The Layers of Illusion Called Adult Space Campq illustrates how a supposedly innocent theme park invites participation in rituals and ceremonies designed to influence a future generation of taxpayers. In qArticles of Faith, q Goodall enters a super mall in Huntsville, noting how shopping centers provide consumers with far more than places to purchase goods and services. qHow I Spent My Summer Vacationq finds Goodall back in an academic environment, at a conference of communication scholars, where he demonstrates the difficult task of translating cultural understandings from one context to another. qThe Consultant as Organizational Detectiveq offers the sobering message that real-life mysteries may surprise even the most accomplished sleuth. A concluding chapter, qNotes on Method, q and a new autobiographical afterword round out Goodalla€™s penetrating look at our symbol-making culture.Their owners traded them in for other models a€” the red Alliance for a black Taurus, the red Jetta for a black BMW (actually, the ... a kind of plateau of cultural stability where management has replaced leadership and routine has replaced ritual.

Title:Casing a Promised Land, Expanded Edition
Author:H. L. Goodall
Publisher:SIU Press - 1994-07-27


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