Cases in E-commerce

Cases in E-commerce

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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.Product Specialist: Well, wea#39;ve been offering the DCS grills for about five years and have had very favorable ... range, due to the complexity of managing size and color specifications for apparel).26 Guiher remarked on the companya#39;s inventoryanbsp;...

Title:Cases in E-commerce
Author:Jeffrey F. Rayport, Bernard J. Jaworski
Publisher:McGraw-Hill/Irwin - 2001


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