Case Studies in Marketing

Case Studies in Marketing

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Maruti. Suzuki. BACKGROUND. The Indian car market today can be regarded as a highly competitive one, especially in the small-car (generally referred to as the hatchback) segment with several players operating in the market. Some of these players are as follows:l El Maruti ... El Omni in 1984 El Maruti Gypsy in 1985 El 1000 cc car in 1990 K Zen in 1993 Esteem 1.3 l in I994 The new. Maruti Suzuki.

Title:Case Studies in Marketing
Author:Sidharth Balakrishna
Publisher:Pearson Education India -


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