Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.It sold its first hybrid car in 2000 and in 2007 rolled out its built-inAmerica Tundra, thereby completing an impressive first 50-year run in ... Today, Toyota Motors Corporation is a part of the Toyota Group, which, according to the 2010 ranking of the worlda#39;s largest corporations, ... 1 2 3 4 35 6 7 8 9 40111 1 2 3 45111 or implied rules and messages; maintenance of social order, hierarchy, Japan ( Toyota) 233.
|Title||:||Case Studies in Crisis Communication|
|Author||:||Amiso M. George, Cornelius B. Pratt|
|Publisher||:||Routledge - 1997-08-13|