In his spare time he studied the franchise field and identified Maaco as an aquot;up- and-comingaquot; franchise in Canada. ... The highest profit resulted from completing as many total paint jobs as possible, with only minor or cosmetic body repairs. ... The high efficiency of the shop was complemented by aggressive advertising and promotion, quality service, reasonable prices, and particularly effective ways ofanbsp;...
|Author||:||J. Barry Mason, Irwin Professional|
|Publisher||:||McGraw-Hill/Irwin - 1990-03-19|