An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.... have fused advertising and design, including work on the teen antismoking campaign aTrutha and the US. launch of the Mini Cooper. ... where she designs socially and environmentally sustainable products, services, and business models for organizations around the world. ... MARIANNE CUSATO (Chapters 7, 9) is the designer of the aKatrina Cottage, a conceived in 2005 as an alternative to the FEMAanbsp;...
|Title||:||CAD Monkeys, Dinosaur Babies, and T-Shaped People|
|Publisher||:||Penguin - 2010-12-28|