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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.After Super Bowl 2007, Keller Fay and the media specialist company MediaVest found that Coca-Cola, Bud Light, Taco Bell, and Honda enjoyed the highest ... A forty-yearold woman shared a conversation she had with her son, who feels that she spends too much time on MySpace. ... a€œSuperior automakers, a€ she comments .

Author:Emanuel Rosen
Publisher:Profile Books - 2010-10-01


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