Buying into the World of Goods

Buying into the World of Goods

4.11 - 1251 ratings - Source

How did people living on the early American frontier discover and then become a part of the market economy? How do their purchases and their choices revise our understanding of the market revolution and the emerging consumer ethos? Ann Smart Martin provides answers to these questions by examining the texture of trade on the edge of the upper Shenandoah Valley between 1760 and 1810. Reconstructing the world of one country merchant, John Hook, Martin reveals how the acquisition of consumer goods created and validated a set of ideas about taste, fashion, and lifestyle in a particular place at a particular time. Her analysis of Hook's account ledger illuminates the everyday wants, transactions, and tensions recorded within and brings some of Hook's customers to life: a planter looking for just the right clock, a farmer in search of nails, a young woman and her friends out shopping on their own, and a slave woman choosing a looking glass. This innovative approach melds fascinating narratives with sophisticated analysis of material culture to distill large abstract social and economic systems into intimate triangulations among merchants, customers, and objects. Martin finds that objects not only reflect culture, they are the means to create it. -- Jamie C. BrandonAn attractive cupboard of walnut, it contains a surprise inside, a purposely elegant interior designed for the display of household wares. Originally all cupboards protected and contained objects, but expensive doorless ones with molded and shaped interior shelves became a ... Finally, was it made in Franklin County or carried westward by John Utley Wade when he left his own rural home in theanbsp;...

Title:Buying into the World of Goods
Author:Ann Smart Martin
Publisher:JHU Press - 2010-05-01


You Must CONTINUE and create a free account to access unlimited downloads & streaming