Business Transformation Strategies

Business Transformation Strategies

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A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.Its highly focused brand of auto service is one that stands for a certain type of service idea (oil change), in the arena of unfocused service called auto repair. ... For instance, Ampex pioneered VCR in 1956, but today RCA and Matsushita are leading since 1977; Raytheon pioneered microwave ovens in 1946, but today GE , Samsung, and China hold the leading market share. Crescent ... Canton introduced laundry dryers in 1925, but today Whirlpool holds the lead since 1950.

Title:Business Transformation Strategies
Author:Oswald A J Mascarenhas
Publisher:SAGE Publications India - 2011-02-14


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