This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.continued I to differentiate O2 by creating value through sales; I to build deeper, more strategic client relationships; I to be recognized as world class in sales approach, customer service, and sales training. Change takes time, and Imparta anbsp;...
|Title||:||Business to Business Marketing Management|
|Author||:||Alan Zimmerman, Jim Blythe|
|Publisher||:||Routledge - 2013-04-12|