Business to Business Marketing Management

Business to Business Marketing Management

4.11 - 1251 ratings - Source

This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.continued I to differentiate O2 by creating value through sales; I to build deeper, more strategic client relationships; I to be recognized as world class in sales approach, customer service, and sales training. Change takes time, and Imparta anbsp;...

Title:Business to Business Marketing Management
Author:Alan Zimmerman, Jim Blythe
Publisher:Routledge - 2013-04-12


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